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Content Matrix

Content matrix and labels

Content capability ultimately comes down to specific people, specific labels and specific projects.
Through several clearly positioned labels the Group covers different genres and different audiences, forming a complementary content supply structure.

Film · Film Labels

Three film labels

Each label carries a different content mission: co-production delivers scale, in-house production delivers reputation and genre exploration, and animation builds a long-term track.

Co-production

Jincheng Co-Production

Co-producing premium theatrical films with leading creative teams. A stable production base and mature genre experience safeguard the underlying pipeline and output capacity.

40films released · cumulative box office over RMB 35,400 mn
In-house label

Keneng Zhizao (Possible Productions)

Launched in 2020, the Group's in-house film label develops distinctive, youthful, warm and imaginative films, carrying the Group's genre innovation and auteur expression.

Focused on young perspectives and distinctive genres
Animation

Xiaoyuzhou Future Agency

Building a position in animated feature films, with directions covering martial arts, oriental fantasy and science fiction, laying the foundation for the Group's long-term competitiveness in animation.

Martial arts · Oriental fantasy · Sci-fi
300+ films
Produced, distributed or promoted to date
7films
Among China's all-time top 10 domestic box office titles
7years
First among private companies by aggregate box office of films produced
Selected Titles

Films produced and distributed

Genres span social drama, comedy, science fiction, animation, suspense and action. The titles below are a selection of those publicly disclosed by the Group.

Sci-Fi
The Wandering Earth
Production · A milestone in Chinese sci-fi cinema
Animation
Chang'an
Production · Animated feature
Social Drama
No More Bets
Production · Summer season breakout hit
Drama
Green Book
Participation · Academy Award for Best Picture
Comedy
Successor
Production · Leading summer season title
Thriller
A Place Called Silence
Production · Suspense feature
Social Drama
Her Story
Production · Critically acclaimed and widely discussed
Drama
Little Me
Production · Contemporary social drama
Action
Chasing Wind and Shadow
Production · Lead distribution · Third highest-grossing title of the 2025 summer season
Drama
Silent Awakening
Production · Lead distribution · Runner-up at the Chinese New Year season
Social Drama
Letters to Grandma
Production · Lead distribution · Douban rating 9.2
Animation
The Boy and the Heron
Participation · A Hayao Miyazaki film
Fantasy
Creation of the Gods II: Demon Force
Production · Mythological epic series
Social Drama
A Small Shop by the Clouds
Production · Adapted from the novel of the same name
Drama
The Last Dance
Production · Critically acclaimed Hong Kong film
Documentary
The Sinking of the Lisbon Maru
Production · Documentary feature
Basis of presentation: The titles are referenced only to illustrate the Group's content business and experience; copyright and trademark rights in the relevant films belong to their respective owners. Depending on the project, the Group's participation takes the form of production, co-production, distribution or lead marketing and distribution; the specific role is subject to the official credits of each film and the Company's announcements. Titles are rendered in English for reference only — the Chinese original titles remain authoritative and official English titles may differ. Market data such as box office and ratings comes from public sources and may vary with methodology and over time.
Live Content · Live Entertainment

Producing content for live entertainment

Live entertainment is more than a ticketing platform. Through six content production labels the Group moves upstream, participating in the production and promotion of concerts, music festivals, drama, exhibitions and family shows.

Damai Mailive

Live content production label. Has promoted numerous large-scale concerts and music festivals and participates in the production and operation of diverse content including stand-up comedy and immersive shows.

Xiami Music Entertainment

Music content production label. Continues to invest in music festivals and live music content, building long-term supply capability for music performance content.

Dangran Youxi

Drama content production label. Focused on the theatre market, participating in the production and operation of drama content.

Yizhan Hongtu

Exhibition content production label. Addressing the exhibition and leisure market, expanding content supply for offline cultural consumption.

Kuxiaomai

Family live show label. Serving family audiences with live shows designed for parents and children to enjoy together.

Haoxi Liantai

Cultural access label. Bringing premium performances to a wider audience with a lower barrier to attendance.

Note: Certain label and brand names are presented in romanised form for readers of this English edition. All trademark and other rights remain with their respective owners.
IP Portfolio

The Alifish
IP licensing portfolio

Alifish is a leading IP licensing management and commercialisation platform in China, with partnerships covering hundreds of premium domestic and international IP as well as thousands of brands and channel merchants.

For upstream rights holders, Alifish localises the overseas IP it brings to China, expanding the commercial value of that IP in the Chinese market and extending its life. For downstream brands, it provides end-to-end services from IP selection strategy, artwork and library development and approval and submission review through to integrated marketing.

Business modelIP2B2C full-chain model: sub-licensing · IP brand retail · joint operation of Tmall designer toys · IP innovation
UpstreamHundreds of premium domestic and international IP and rights holders
DownstreamThousands of brands and channel merchants
Offline retailChiikawa's first official flagship store in mainland China opened in Shanghai (September 2025), with a second store opening in Hangzhou (April 2026)
IP
2B2C
Full-chain ModelA complete chain from upstream rights to downstream retail

Headline IP signed (partial list)

Sanrio Family Chiikawa Pokémon Universal Pictures Crayon Shin-chan and hundreds more

Downstream brand partners (partial list)

L'Oréal Paris POP MART MINISO Chow Tai Fook THE BEAST Bloks Kayou HEYTEA Yadea TOP TOY China Merchants Bank
Note: The IP and brand partner names above are referenced only to illustrate the scope of the Group's business cooperation. The relevant intellectual property and trademark rights belong to their respective owners. The specific scope, term and commercial terms of any cooperation are subject to the agreement between the parties, and nothing on this page constitutes any commercial commitment.
Partnerships

Have a project you would like to discuss?

Film and television project investment, co-production, IP licensing and merchandise development, event promotion and ticketing cooperation — we would be glad to hear from you.